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Coaches.
Consultants.
Trainers.
You ever feel like you're just getting lost among the thousands of other coaches on the internet?
That your emails offering a new service or program are falling on deaf ears?
Sure, you get a some visitors coming by your website, but why would they choose you over anyone else?
There are only so many...
- Website designs you can create
- Unique words you can write
- Urgent calls to action you can craft
- and Images you can show
So how do you get results in this sea of sameness?
GIVE THEM YOUR MOST UNIQUE DIFFERENTIATOR...
YOU.
We've all heard it before, and it holds true to this day... People do business with People they know, like and trust (especially in sales).
No one wants to do business with a faceless company. We don't want to risk our hard-earned money buying into generic words on a website that could have been written by anyone, anywhere, regardless of whether they are true of the service or not.
The most important part of the quote above is this...
People do business with People.
Machine learning, artificial intelligence and chat bots all have their place, but when it comes to trust and relational businesses, we want to look someone in the eye and decide if we can trust them or not.